Road safety campaigns no one forgets
VR crash simulators: concessionaires engage users, leave a mark on drivers' memory, and measure the impact on risk perception.
Brands that trust us
The real blind spot in road safety
Engineering and enforcement act on the structure. The simulator acts where everything begins: behavior.
In VR, drivers, motorcyclists, and pedestrians live the consequences without getting hurt. And walk away with a different perception of risk.
People know what's right, but they don't feel the risk.
The technology that saves lives
VR builds emotional risk memories, boosts learning retention, and makes the change in risk perception measurable.
- Emotional memory
- Learning retention
- Risk perception
Cases that become references
Tailor-made projects for concessionaires: each simulator built for a specific audience and risk.
Immersive road safety in Brazil since 2009
Since 2009, Oz has created campaigns, films, and immersive virtual reality experiences for Brazil's largest highway concessionaires. It measures impact on risk perception, not just attendance.
- +23
- years of audiovisual experience
- +950
- projects delivered in Brazil
- Thousands
- of participants in the field
When the simulator makes the news, your campaign gains even more reach
Our experiences earned spontaneous coverage in major outlets, extra reach for your concession.
- TV Globo
- YouTube
- Folha Vitória
Shall we create a simulator exclusive to your highway?
Tell us your road safety challenges and we'll design a tailor-made project: from concept to VR operation.